Another advantage of social media event marketing is that it can give consumers a positive emotional connection to the brand. The aim here is for your influencers audience to organically start using the hashtags too. Usually, the period lasts about a day, but some go as long as a week for special occasions or events. It is a form of marketing where brands offer influencers some of their products, usually for free, and ask the influencers to post an unboxing video as if they have never seen or used that product before. Hosting an event can be a costly investment, but if done correctly, it can be a successful way to reach new customers and create brand awareness. Below is a video of Jacques Slade unboxing a reviewing a media kit sent to him by Jordan Brand. Unlike traditional advertising, your product doesnt become the sole focus of the post. The target audience is the influencers following on one or more social media platforms. Pro tip: Require social follows, post engagements (such as likes and shares), email addresses, use of branded hashtags, or website visits as contest entries to help boost your conversions. The ambassador may be paid, receive FREE products as compensation, or both. Our biggest tip: Go with micro-influencers. Another benefit is that brand ambassadors help build relationships with new audiences on social media. 9 Best Types of Influencer Marketing Campaigns Social Media Takeover. Sponsored Content. The benefits for the brand include exposure to a new audience and humanization of the brand through the influencer. Another angle for a guest blogging campaign is to have the influencer/blogger write blogs for the brands site. This article was written by PJ Leimgruber & Lauren Martin. Social Media Takeover. You can find the full recipe on the blog, link on stories for ease, in my profile and here https://thelittleplantation.co.uk/blog/vegan-apple-muesli-muffin-recipe-deemuesli . If your company encounters these kinds of issues, you might opt for content collaboration for the time being. Influencer Takeover. Tiary #Mother's Day Campaign Campaign's result: 4. With that in mind, let's go over seven types of influencer marketing campaigns to choose from. An excellent influencer marketing example of this campaign is the international makeup brand Morphe which created lip liners with the collaboration of the beauty influencer Jaclyn Hill. Buy this muesli so you can make these awesome muffins.. 2. Choosing the perfect type is crucial for the optimized result. Influencer marketing campaign types generally fall into the following categories. This is one of the most popular ways to market a product or service because it has the potential to bring outside clients into your niche. This is one of the most straightforward ways to use social media influencers in your marketing strategy. Typically, brands offer a free product or service for the influencer to give away to their followers. #MyMarks #MarksAndSpencer #traveling #wanderlust #travel #tblogger #backpacking #indonesia #giliislands #gilitrawangan #bali Photo taken by @ajthompson14 & inspiration taken from my main man @thisistimothy feed , A post shared by Carl Thompson (@hawkinsandshepherd) on Mar 12, 2019 at 12:07am PDT. There are 16 types of influencer marketing campaigns:1. These events often give consumers the opportunity to experience a new product or service or to request more information about a product. They can also be used to create content around an event, such as photos, videos, or blog posts. However, here are some Influencer marketing examples. Discover the most definitive list of influencers across a range of categories. People are beginning to focus on living in a greener and more safe. If this post has got you excited about working with influencers, check out our Brand Catalogue where influencers find and approach you. Starting with the basics, sponsored content tends to look like the classic example mentioned above. If you use social media, Id put money on the idea that youve seen influencer marketing in action at some point, in some form. Their hand-made, #glutenfree, organic muesli is some of the best Ive EVER had and made these quick and easy muffins extra delicious . So, in this post, weve outlined 14 different options you can choose from. Unboxing. Their partnership can take several months to years. If you need to generate more leads or sales, an affiliate campaign can be a cost-effective, high-exposure solution. Pay influencers securely and manage your campaigns. (Keep in mind, though, that some web personalities have built their name on reviewing products, like tech products. "Takeovers" on Your Platform Any user of social media has definitely seen a sponsored post before. When creating a discount code for an influencer marketing campaign, its essential to ensure that the code is unique and not used in any other campaigns. Influencer marketing is a form of online marketing when you work with individuals, known as social media influencers, to help you promote your brand and increase brand awareness and credibility. One of the most common types of influencer marketing campaigns is the giveaway or contest campaign. Macro-Influencers: Macro influencers can be classified as influencers having followers between 40k and 1 million in number. Influencers are well-trusted and well-liked by their followers, and for many businesses, they can help convert followers into loyal customers - especially . However, this marketing strategy doesnt always include a simple sponsored post or mention in a YouTube video. If youve ever seen an . Additional benefits of this type of influencer marketing campaign include increased engagement, lead generation and conversions. 2. Influencers can create fun behind-the-scenes or day-in-the-life-of posts, videos, and stories to keep your audience interested and engaged. user-generated content campaigns. Finally, find effective, relevant personalities to work with based on your answers to all of the considerations above. One of the best successful examples of influencer marketing is Daniel Wellington. In his YouTube video, Jacques Slade unboxes and reviews a media kit sent to him by Jordan Brand. In the past decade, one of the oldest forms of advertising word of mouth has experienced a resurgence with the rise of social media influencers. For example,. Virility happens when more and more people start sharing or talking about you, your content or your products . One of the simplest yet most effective types is the giveaway marketing campaign. Hopefully, you will be able to find one that works for you! Go through each one and examine all influencer marketing campaigns examples to see which one is the best type of marketing for you. As opposed to other influencer marketing examples that might be one-off or a few posts, Repetition keeps your brand at the top-of-mind for the ambassadors audience, More frequent promotion gives more opportunities to show the versatility of your companys offerings, A stronger relationship with the influencer means more trust, credibility, and authenticity in the eyes of their audience, in your marketing strategy, which generally equates to less uncertainty and more convenience, While the first five tactics involve your brand showing up on an influencers platform(s), this one involves the influencer showing up on. Brands use brand ambassadors to get the word out about new products and to increase brand awareness. Micro influencers usually have anywhere between 2000-50000 followers online. Brands use guest blogging to grow brand awareness and to establish themselves to consumers and other businesses as trusted experts in an industry. Thats what this post aims to help you find out. Like this delightful example from Benjamin Burnley of the popular rock band Breaking Benjamin, who was approached by EA Games to give a positive review of their Star Wars Battlefront game: The moral of the story is: be careful what you wish for. Before your chosen influencer actually takes over your social accounts, be sure to promote them yourself. One of the simplest ways to utilize influencer marketing is through the use of a branded or themed hashtag. From there, the brand will negotiate with the influencer to create a mutually beneficial deal. Influencers are usually asked to test the product in front of the camera for the first time and say positive things about it. DivvyHQ is a software program in this space, which helps schedule content and measure its success. In this article, Ill be focusing on the common types of influencer marketing campaigns in terms of their content. Luckily, there arent too many different types of influencer marketing campaigns to master. In other words, it's a way for brands to get their content in front of potential customers by using the social media following and authority of influential individuals. These types of influencer marketing campaigns can bring great results because: Here, fitness influencer Matt Upston is celebrating 3-years as a brand ambassador for a sport nutrition company, Science in Sport. Event Activations11. 80% of marketers stand by the effectiveness of influencer marketing with 35% finding it extremely effective That's because these campaigns bring a mutual benefit to both parties involved, and because they are rather simple to execute. It allows you to work with 5 influencers completely free! If you've seen any 'unboxing' videos, this may have been the driving force. Of course, this is a very involved strategy if youre manufacturing the products yourself, and its more common among brands that have already built a name for themselves in their industry. If youve seen any unboxing videos, this may have been the driving force. Sponsored content is any content youve sponsored the influencer to create. In short, there are four key types of influencers you can work with. The ultimate goal of your influencer marketing campaign is to get your product in front of as many eyes as possible. When businesses partner with social media influencers to promote their products or services, they often give the influencers discount codes to share with their followers. Top 8 Types of Influencer Marketing Campaigns 1. Think about it. Start a business and design the life you want all in one place. Social Media Takeover. There are many benefits to using a takeover as a marketing strategy. This is a type of influencer marketing campaign where the influencer can serve as a face of your brand, just like celebrities do in traditional advertising. If youd like to expose your brand to a completely new set of potential customers, invite an influencer to take over your social media channels for a day. Brand ambassadors can work with brands and have a long-term partnerships with them to create more authentic content and promote the products from different angles of their lives. These links provide the affiliate with an opportunity to make money by promoting products and services they are passionate about. Why hold marketing campaigns with influencers Influencer marketing has taken social media by storm. For example, you might send a well packaged product to an influencer and ask them to open it on camera, use the product and talk about their experience with it. Different than other types of influencer marketing campaigns, this partnership may last for as long as six months to a year. 1. One of the most common influencer marketing examples of reviews involves a brand offering their product or service to the influencer for free, and the influencer posting a review in exchange. Use takeovers to increase brand awareness, drive traffic to your brands website and boost social media engagement. Types of Influencer Marketing Campaigns It is important to start with the two main categories: The first is Product Placement. Generation and conversions design the life you want all in one place, or blog.... Services they are passionate about loyal customers - especially is through the use a! Experience a new audience and humanization of the simplest yet most effective types the. Anywhere between 2000-50000 followers online ; s result: 4 profile and here https: //thelittleplantation.co.uk/blog/vegan-apple-muesli-muffin-recipe-deemuesli happens more! 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